Designing Systems, Not Just Screens
I’m a Product Designer who views design through the lens of system architecture and business efficiency. With over 10 years of experience bridging visual strategy and digital products, I specialize in transforming complex workflows into polished, intuitive user experiences.
Recently, as a Product Designer in the Data Intelligence squad at netLex (Latin America’s leading CLM platform), I owned the end-to-end design cycle for analytical tools and complex backend operations, such as data backfilling systems.
From Advertising to Product Strategy
Before moving into product, I built a strong multidisciplinary foundation over a decade, including six years leading a creative team in Brazil. This background in advertising and growth marketing gave me a sharp business mindset, a high standard for visual polish, and the ability to align smoothly with stakeholders and engineers.
I Am My City
When I’m not mapping complex journeys, I ground myself in the real world. Like a true Brazilian, I love football (both playing and watching).
I also enjoy exploring my hometown, Salvador, with my wife and our dog. As the blackest city outside of Africa, it is a rich cradle of culture, music, and art. Living here fosters a deep sense of empathy, which is essential both for life and for building great user experiences.